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The Brand is where administrators define the organization’s brand identity: colors, fonts, logo, document layout, and tone of voice. Once saved, the brand is applied automatically whenever RelayHub generates documents, slide decks, PDFs, charts, or images in chat. Everyone on the team gets on-brand output without thinking about it. Open it from Brand in the sidebar.
Brand is available to administrators only. There is one brand specification per organization, shared by all users.
The brand spec applies to AI-generated documents, presentations, charts, and chat-generated images. It does not affect images made on the Create canvas, which are intentionally free-form.

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Fast Start: Extract from Website

The quickest way to set up your brand:
1

Click Extract from Website

In Brand header, click Extract from Website and enter your company’s URL.
2

Wait for extraction

RelayHub captures your site and extracts colors, fonts, your company name, and your logo. This can take up to two minutes.
3

Review and save

The Visual tab pre-fills with the extracted values. Adjust anything that needs it, then click Save.
Fonts and design tokens found on your website are captured for reference and shown in a read-only Real Brand Fonts section.

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The Visual Tab

Configure the brand manually, or refine an extraction:
  • Company Info: company name and tagline
  • Color Palette: six colors with hex pickers (Primary, Secondary, Accent, Background, Text, Heading)
  • Typography: heading and body fonts (chosen from 19 Office-safe fonts) and point sizes for H1, H2, H3, and body text
  • Logo: upload a PNG, JPG, SVG, or WebP up to 5 MB, then set placement (top-left, top-right, top-center) and maximum height
  • Document Settings: page margins, header and footer text (supports a {company_name} placeholder), and page numbers
  • Presentation Settings: slide dimensions, title and content layouts, slide colors, and an optional accent bar
  • Tone and Voice: voice (professional, conversational, technical, creative), formality level, and free-form brand guidelines up to 2,000 characters
A live preview panel on the right shows a sample document and slide as you edit, so you see the effect of every change before saving.

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Other Tabs

  • DESIGN.md: edit the brand as a markdown specification with live validation. Errors block saving; warnings do not. Useful for teams that want the brand spec in a reviewable text form.
  • Ingest: upload a logo to extract a color palette from it, or paste free-form brand notes and let AI draft the spec for you.
  • History: every save is versioned. Open the History tab to view past versions and revert to any of them with one click.
The brand guidelines text feeds the AI’s tone when it writes documents and marketing copy. A few specific sentences (“Avoid exclamation points. Refer to customers as members.”) go a long way.